Ishishini lendlela yokuphila liyakhula. Enkosi kakhulu kwi-Facebook, Instagram, kunye namanye amaqonga eendaba ezentlalo, wonke umntu ubonakala ephila ubomi bakhe obungcono. Uninzi lweempawu zendlela yokuphila zijolise ekutsibeni kwi-bandwagon kwaye ziqatshelwe ngumkhosi wabathengi.
Enye yeendawo zokuphila ezibalaseleyo phakathi kwezinye lishishini lobuhle.Izinto zokuthambisa kudala zisisiseko sabasetyhini kuyo yonke indawo. Zisetyenziswa kufutshane-kwindawo yonke kwaye zigcinwe kufutshane kwaye zifikeleleke ngesaziso somzuzwana. Ukusuka kwizipaji kunye noobhaka ukuya kwiikhabhathi zokuhlambela kunye needrowa zedesika yeofisi, iimveliso zobuhle bezisoloko ziyinxalenye yobomi bemihla ngemihla. Yayilishishini elinengeniso, nangona lithe ngqo ngokufanelekileyo.
Namhlanje, nangona kunjalo, ishishini lezinto zokuthambisa liya lisanda.
Okokuqala, akusekho kwabasetyhini kuphela. Amadoda amaninzi abhalisela i-mantra ebonakala inomtsalane kwaye iziva inomtsalane ihamba kunye.
Okulandelayo, imigca yokuthambisa ayibandakanyi nje i-lipstick, i-eyeliner, kunye nokunye. Ewe, i-make-up ihlala ingundoqo kwishishini lobuhle, kodwa imboni ngoku ininzi malunga nokunyamekela komntu kunye nococeko njengobuhle, kunye namakhulu eemveliso kuwo onke amacandelo.
Qwalasela olu luhlu lufinyeziweyo lwento ehlelwa njengobuhle okanye iimveliso zokuthambisa:
Iikhremu,umgubo, iimaski zobuso, umbala wamehlo, ulusu nomlomo
Iisepha, ukuhlamba umzimba, izikhupha, okanye nayiphi na enye imveliso yokucoca ukuze isetyenziswe emzimbeni wakho
I-shampoos, i-conditioners, i-lotion yeenwele, i-oyile, idayi okanye i-bleach
Izithambiso zokuthambisa, ukukhuselwa elangeni, okanye ukutshisa ulusu
Iipolishi, imibala, kunye nezinto zokuthambisa zezikhonkwane
Iideodorants, antiperspirants, izitshizi zomzimba, iziqholo, okanye olunye ucoceko okanye ubulumko obuqholiweyo bomzimba wakho.
Intlama yamazinyo, i-mouthwash, amazinyo amhlophe okanye abe mhlophe, okanye ezinye iimveliso zokunakekelwa komlomo
Nkqu neemveliso zokunyamekela abantwana ezinjengomgubo, amafutha okuthambisa, iikhrimu, nezinye izinto ezifana nezi zinokujongwa njengezithambiso
Ngoko kutheni isifundo sembali?
Ukuba ufunda oku, kuthetha enye yezinto ezimbini: A) ngoku ungumnikazi okanye ulawula uphawu lwezithambiso kwaye unomdla wokwazi ukuba ungaphuma njani kwindawo yentengiso exinene ngendlela emangalisayo; B) ngoku ucinga ngokungena kwishishini lezithambiso kwaye unomdla wokwazi ukuba ungaphuma njani kwindawo yentengiso enabantu abaninzi.
Eyona mveliso uyithengisayo ihlala iyeyona nto ibalulekileyo ekuthengeni abathengi kwaye bahlale benyanisekile kuhlobo lwakho.Uzitsalela ngaphakathi, nangona kunjalo, ngepakethi yakho yezithambiso.
Kunjalo, ukupakisha.
Abathengi bajonge iibrendi abanokuthi babambelele kuzo. Iibrendi abaziva ngathi zihlobene kwaye bayazazi iimfuno zabo. Bafuna iimveliso ezithembekileyo, ezifikelelekayo, kwaye ezibonelela kubo bobabini uvuyo kunye nexabiso. Bakwafuna iibrendi ezihambelanayo kuzo zombini iinjongo zabo kunye nemiyalezo yabo. Ekugqibeleni bafuna i-brand abanokuyithemba.
Ukupakishwa okuchanekileyo kuhamba indlela ende ekubambeni iliso lomthengi kwaye ubacele ukuba beze kuhambo kunye nebhrendi yakho. Ngapha koko, ngaphambi kokuba uzame imveliso yakho, into yokuqala umthengi ayiqaphelayo yindlela loo mveliso ipakishwe ngayo.Ukuba ipakishwe ngokufanelekileyo, baya kuyihlutha kwishelufu kwaye bajonge ukuyivavanya ngokwabo.Ukuba ipakishwe ngokungalunganga , bayayikhazimla bethanda imveliso ngokuthanda kwabo.
Yeyiphi, ewe, ibuza imibuzo, uyila njani ipakethe enkulu yezithambiso? Masingene ngaphakathi
Amanyathelo okuQala kuYilo lokuPakisha lokuthambisa
Ukukhetha iMigqomo yakho yokuPakisha yeZithambiso zeSiko
Isiseko soyilo lokupakisha lwezithambiso luqala ngohlobo lwesikhongozeli oza kusisebenzisa kwiimveliso zakho. Ngokusekwe kwiimveliso ojonge ukuzithengisa, uya kuba sele unendawo yokuqalisa kuyilo lwakho.
Iintlobo zomgqomo ziquka iibhotile (iglasi kunye neplastiki), iibhokisi, ii-compacts, i-droppers, iingqayi, iipakethi, iipalethi, iimpompo, izitshizi, iitoti, kunye neetyhubhu. I-shampoo kunye ne-conditioners phantse zihlala zingena kwiplastiki, iibhotile ezicudiweyo; I-lipstick ingena kwi-lipstick tubes.
Nangona kunjalo, musa ukoyika ukuzama iinguqulelo ezahlukeneyo. Ewe, kufuneka zihlale zisebenziseka ngokusengqiqweni yaye ziluncedo. Kodwa ukuba uyakholelwa ukuba iyasiphucula isibheno sakho kwaye yinto abathengi abanokuthi baphendule kuyo, kufanelekile ukuzama.
Ukongeza kwisingxobo sokwenyani semveliso, uninzi lweemveliso zobuhle kufuneka zibonise ukupakishwa okongeziweyo kwesiko. I-compact okanye i-lipstick tube inokuzimela ngokwayo, ikhuselwe ngeplastiki elula okanye i-foil wrapping. Ibhotile yeglasi yesiqholo okanye i-oyile efunekayo, nangona kunjalo, inokufuna ibhokisi yangaphandle njengenxalenye yenkcazo yokupakisha.Ngaphezu koko, iibrendi ezininzi zezithambiso ezithengiswa kwiivenkile ze-boutique zifaka ingxowa yazo eyongezelelweyo yangaphandle. Kwigrosari okanye iindawo zokuthengisa iibhokisi ezinkulu, ukupakishwa kwentengiso okongeziweyo kusenokungabi yeyomntu. Ngokuxhomekeke apho iimveliso zakho zithengiswa khona, uya kufuna ukwazi ukuba yeyiphi ipakethe esebenza ngcono kwindawo enikiweyo.
Ukuthengisa iimveliso zakho kwi-Intanethi kunika inkululeko enkulu yokupakisha. Kwiiodolo ezinjalo, unokucinga ngokupakisha okwandisa amava omthengi ngebhrendi yakho. Nje ukuba uziqonde iimfuno zesikhongozeli sakho, fikelela kwiinkampani zokupakisha ezinamava okuvelisa ukupakishwa kwezithambiso ukukunceda ukukukhokela kuyilo kunye nenkqubo yokuodola inyathelo nenyathelo.
Izinto zoYilo oluLungileyo lwePakethe yeZithambiso
Yehla nakweyiphi na indawo yokuthambisa nakweyiphi na ivenkile, kwaye uluhlu olungenasiphelo lwemibala kunye neepateni kunye nokwakheka kunye neemilo zibopheleleke ukuba zibe zivuselela kakhulu. Ngaphezulu kunezinye iisegmenti zemveliso, izinto zokuthambisa, kunye nokupakishwa kokhathalelo lobuqu kuthwala ukuvuleka okuqiqiweyo kokuyila.kwaye kuyavakala. Injongo yayo nayiphi na kwezi mveliso kukwenza umthengi abukeke emhle kwaye azive enomtsalane. Ukuba ufuna ukukholisa umthengi ukuba azame i-lipstick, iwash yokuhlamba, okanye i-lotion yomzimba, kufuneka umqinisekise ukuba imveliso yakho iya kubathatha kolu hambo lumnandi.
Yiyo loo nto i-aesthetics ethile ivela kwaye ihlala ixhomekeke ekudaleni iipakethe ezihlala zihleli nezingaphelelwa lixesha ezenza umdla kubathengi. Ngelixa imibala yakho yokwenyani yokupakisha inokuqhutywa ngokuyinxenye sisikimu sakho sophawu olupheleleyo, ungabandakanya iindlela ezahlukeneyo zobuchule obuthile kwimigca yemveliso yakho ngelixa ugcina uphawu lonke olungaguqukiyo. Xa ufuna ukuphefumlelwa kuyilo lwakho, kwaye xa uphakathi kwenkqubo yoyilo ngokwayo, hlala ukhumbula izinto ezininzi ezingundoqo. Kufuneka usoloko ujonge iindlela ezintsha neziyilayo zokuseta ipakethe yophawu lwakho ngokwahlukileyo. Nangona kunjalo, ukusebenzisa iindlela ezimbalwa eziqinisekisiweyo njengesiseko kukunceda wenze uyilo olugqwesileyo olumele uphawu lwakho kwaye ubhenele kubathengi.
Imibala
Siqinisekile ukuba ayimangalisi into yokuba imibala idlala indima enkulu kuyilo lokupakisha lwezithambiso. Ishishini, ngokwendalo yalo, liboleka ekusetyenzisweni kwemibala emininzi. Iqaqobana lamacebo ombala azanyiweyo noyinyani nangona ivele iphinde iphindeke.
Mnyama noMhlophe: Ngomntu ngamnye, imibala emnyama nemhlophe iya kuhlala ingqina njengokhetho olubalaseleyo lokupakishwa kwemveliso, nokuba leliphi ishishini. Umnyama ngumbala wamandla. Ibonisa imvakalelo yobunewunewu kunye nobugocigoci kunye nobuhle obungenasiphelo. Kukwaluncedo ekunikeni iibhrendi umphetho othile onzima, okanye uburharha.
I-White, inxalenye yayo, ihlala ibonisa ukuphakama kwe-minimalism. Ukuqaqamba kwayo kukwabonisa ubuhle nobugocigoci. Xa isetyenziswa njengomaleko wesiseko, isebenza ngeenjongo ezimbini zokuthambisa ama-hues anzima kunye nokubonelela ngengcaciso engcono kwimibala elula. Xa zidityaniswe kunye, abamnyama nabamhlophe baya kuhlala bengqina ukuphumelela, iskimu sombala weklasikhi.
Ipinki kunye nemfusa: Ngaba ukhe uzibuze ukuba kutheni ipinki kunye nemfusa yimibini yeyona mibala ixhaphakileyo kwipakethe yezithambiso? Ewe, ipinki ivuselela iimvakalelo zothando kunye nokuthandana, ubuhle kunye nobufazi, kwaye ithwala imvakalelo yokuzola.Mfusaivuselela ubukhosi, ubutyebi, kunye nobunewunewu. Ikwafuzisela ukugqithisela, ukuzimela, kunye nokuba yimfihlakalo.
Yomibini le mibala ibamba abahlali abaphambili kwishishini lobuhle. Ngaloo ndlela, zisetyenziswa ngokuphindaphindiweyo kwaye kwakhona. Kusenokubonakala kunzima ukwahlula iimveliso zakho kwabanye abazama ukubamba ivibe efanayo. Ukuba kufuneka usebenzise nayiphi na, kungcono ukuyenza ngokuhambelana neminye imibala. Usenokuyibamba loo mvakalelo ingundoqo yobuhle kunye nokugqwesa ngelixa uvula indlela yakho yophawu.
IiPastels: Iipastels zimibalabala yemibala ephambili kunye neyesibini ukusuka kwivili lombala. Uninzi olunxulunyaniswa kakhulu nePasika kunye nentwasahlobo yokuqala, iipastel zibonisa umoya othambileyo, othambileyo. Zidume kakhulu kwipakethe yezithambiso njengoko zicela ukuzola, ukuvuleka, ubufazi, kunye nokuzalwa ngokutsha (intwasahlobo).
Nangona uya kubafumana bathiywe yonke into phantsi kwelanga le-pastel - i-mint blue, i-pistachio okanye i-seafoam eluhlaza, i-plum, i-antique emhlophe - idla ngokufumaneka phantsi kwe-moniker ekhanyayo okanye ephaphathekileyo (epinki ekhanyayo okanye etyheli etyheli). Ngokufana nepinki kunye nemfusa, ukuba unokufumana i-twist entsha, ekhethekileyo kwezi zicwangciso ezidumileyo, kunokunceda ukwahlula uphawu lwakho.
Ezinye iiSkimu zoMbala: Ezi ndidi zintathu zingentla zimele eyona mibala idumileyo esetyenziswa kwipakethe yezithambiso. Kukho, nangona kunjalo, ezinye iindlela. Iithowuni ezifudumeleyo zisebenzisa indibanisela ebomvu, emthubi, e-orenji, nepinki ukucela umdla, amandla kunye nethemba.
Iithowuni ezipholileyo - ezo zibandakanya ubukhulu becala obuluhlaza, obuluhlaza, obumfusa, kunye nemibala efanayo - zenzelwe ukunxibelelana nemvakalelo yokuphumla okanye ukuzola. Iithowuni ezingathathi hlangothi okanye zomhlaba zimela nawuphi na umthunzi omdaka okanye ozalanayo ngokusondeleyo, nantoni na ukusuka kwi-auburn ukuya kwigolide ukuya kwi-tan. Ihlala isetyenziswa ngokudibanisa nomnyama, omhlophe, okanye ongwevu, ezi hues zivusa indalo.
Nangona ungakhetha iskimu sombala webrand yakho ukuba uthathe indima ephambili kwipakethe yakho, zama ngemixube eyahlukeneyo. Ngokomzekelo, i-pastel lavender okanye i-purple ebomvu idla ngokudibanisa nokuphumla. Ukuba umgca wakho uneetyuwa zokufunxa ibhafu okanye iibhombu zokuhlambela, kunokubonakala kuluncedo ukubonisa i-lavender njengenxalenye yoyilo lokupakisha, nokuba asiyonxalenye ephambili yophawu lwakho. Eyona njongo yakho ngombala kukutsala iimvakalelo zomthengi.
Ngaba ibhrendi yakho isemhlabeni okanye i-ethereal, kunye neemveliso ezikhathalela indalo kunye nokupakishwa? Okanye ngaba kusezidolophini, ngenjongo yokutsala abantu abaya kwizidlo ezimnyama kunye neebhola zesisa?
Dlala ngokujikeleza ngeendibaniso ezahlukeneyo. Fumana ezo zongeza uphawu lwakho, uhende abathengi bakho abafanelekileyo, kwaye wakhe isiseko sabathengi abathembekileyo.
Iifonti
Ngokufana nemibala, iifonti kunye nokuchwetheza (indlela iifonti zakho ezinikezelwa ngayo ngokubonakalayo) ezisetyenziswa kwipakethe yakho zigqithisa ezazo iimvakalelo kunye neemvakalelo. Ayikukongamela, kodwa kukho malunga nesiqingatha sesigidi sefonti ezikhoyo ngoku ukuze zisetyenziswe. Ukukhetha okulungileyo, nangona kunjalo, akusoloko kunzima njengoko kubonakala.
Okokuqala, kukho abaqashi abasisiseko abanokubhala. Iifonti zeSerif zezona zemveli kwiinketho zefonti kwaye zigqithise iklasi okanye imvakalelo yokusekwa. I-Sans serif yifonti yangoku kakhulu. Ilula kwaye ithe ngqo.
Iifonti zeCursive okanye zescript okanye ezo zisetwe ngookekeleyo zinxibelelana ngobunkunkqele kunye nobuhle (kunye nobufazi). Oonobumba abangqindilili okanye abo bakuzo zonke iikepusi babhengeza uphawu olomeleleyo, olunoburhalarhume (elihlala lisetyenziswa kwimigca yemveliso yokhathalelo lwamadoda). Nokuba yeyiphi na ifonti kunye nokuchwetheza, injongo yokuqala kukuqinisekisa ukuba kulula ukuyifunda. Into ebalulekileyo ekufuneka uyiqwalasele rhoqo luhlobo kunye nobukhulu bepakethe oceba ukuyisebenzisa xa umisela iskimu sakho sokubhaliweyo. Nokuba yeyobugcisa kwaye inomtsalane okanye ikhaliphile kwaye inobuqhophololo okanye intle kwaye inobugocigoci, khetha eyona nto imele ibhrendi yakho kwaye yahlukile kwaye iphuma phambili kukhuphiswano lwakho. Okukhona unokuzahlula ngcono, kokukhona unethuba elikhulu lokwakha ubuwena.
Iipateni
Izinto zokugqibela zoyilo eziphambili zokupakishwa kwezithambiso ziquka iipateni. Kwaye, njengoko naluphi na uhambo lokuhamba kwivenkile ekufutshane nawe yezithambiso kunye nobuhle ibonisa, ihlabathi ngokwenene yimbatyisi yakho. Ezona ndlela ziphambili zokuyila ozibona kwenye indawo zihlala ziboniswa kwizinto zokuthambisa. Ubuncinci, ijometri, i-Art Deco, iintyatyambo,yemveli, yangoku, yanamhlanje, yendalo, i-abstract - ezo zindlela ezisisiseko ezisisiseko. Ubuninzi beempawu zidibanisa izinto zokukrola indlela yazo.Yinto esiyicebisayo. Akukho nto ilungileyo okanye ingalunganga apha - iintyatyambo ezitsalwa ngesandla okanye ezinesibindi, iijiyometri zamashishini zinokungqina ukuba ziphumelele ngokusekwe kwiinjongo zentengiso kunye nokuphendula kwabathengi. Iimpawu ezininzi zibonakala zifana nemifanekiso yesipili enye kwenye.Xa uzisa zonke ezi zinto zoyilo kunye kwipakethe yakho yemveliso, ufuna umboniso ohambelanayo. Enye eyinyani kwi-brand yakho. Ukutsala abantu ekujoliswe kubo kwaye baya kungqina eyona nto ibandakanyekayo naphi na apho bafumana khona iimveliso zakho.
Izinto ezongezelelweyo zoLwazi
Kunye nelogo yebhrendi yakho, ikopi, kunye nemizobo okanye imifanekiso, ukupakishwa kunokufuna izinto ezithile ezongezelelweyo. Oku kukwanelisa imimiselo ye-FDA elawula ukuleyibhelishwa kwezithambiso.
Ngokuxhomekeke kwimveliso, ileyibhile yakho inokufuna ukuquka izithako, imihla yokuphelelwa, kunye nezilumkiso zikarhulumente. Ngelixa ingeyomfuneko, ukuba imveliso yakho ayinakhohlakalo kwaye ayivavanywanga kwizilwanyana, sicebisa ukuba siyibonise loo nto nakwipakethe yakho yesiko.
Ulungile, Seta, Hamba
Kulungile. Ngoku ukulungele ukuqalisa ukuyihlanganisa. Ucinga ukuba wongeze wasusa kwaye ulungelelanise ibhodi yakho yemood kunye nezikhokelo zesimbo ngokufanelekileyo, kufuneka ube nesishwankathelo esihle sokuba uyilo lwakho lusingise phi. Ngaphandle kokuba uneqela Abayili bendlu onayo, sicebisa ngamandla ukuba usebenze nomyili oyingcali. Abapheleli nje ekubambeni umthwalo onzima wokuzisa izimvo zakho ebomini, babonisa amaqabane afanelekileyo ekufezekiseni uyilo ngaphambi kokuba lugqitywe.Izinto ezimbalwa ekufuneka uzigcine engqondweni ngexesha lenkqubo yoyilo lokupakisha izithambiso:Into oyiqaqambisayo ngaphambili kwipakethe yinto ebonwa ngabathengi kuqala. Ngaba uzama ukwakha uphawu okanye ukuthengisa imveliso? Impendulo ixhomekeke kwindlela ocinga ngayo. Ukuba ibhrendi, yenza uphawu lwakho kwaye uthumele umyalezo kwindawo ekugxilwe kuyo. Ukuba imveliso, gcina izinto ezicacileyo malunga nokuba yintoni eyenza ukuba ibe nkulu.Kuzo zombini iileyibhile ngaphambili nangasemva, qiniseka ukuba iphendula eyona mibuzo ingxamisekileyo yomthengi: inkcazo yemveliso, imixholo, eyeyakhe, indlela yokuyisebenzisa, imiyalelo. okanye izilumkiso.Kwakhona zibandakanya naziphi na iinkcukacha ezenza ukuba ibhrendi yakho okanye imveliso ithengelwe: i-eco-friendly, inkohlakalo-free, izithako ezikhethekileyo, izibonelelo ezithile zobuhle, okanye izibonelelo ezithile zokuzinikela (“ipesenti yokuthenga kwakho kuya kunikelwa ku…”) .Nokuba yeyiphi na indlela oyithathayo, qinisekisa ukuba icacile, imfutshane, kwaye inomtsalane kumthengi ofanelekileyo kwaye uhende wonke umntu.
Zibuze le mibuzo:
Ngaba imveliso iyachongeka? Cacisa ukuba yeyantoni kwaye yenza ntoni?
Ngaba kucacile ukuba loluphi uphawu oluthengisa imveliso?
Ngaba iya kugqama kwishelufu? Okanye uyixube kunye nokupakishwa komntu okhuphisana naye?
Ngaba iya kudala imincili phakathi kwabathengi abayithathayo? Ngaba iya kubonelela ngamava abo bayiodolayo kwi-intanethi?
Okona kubaluleke kakhulu, ngaba uyilo luyahambelana nombono onawo webhrendi yakho kunye neemveliso ozithengisayo? Qinisekisa ukwenza i-mock-ups ebonakalayo yoyilo lokupakisha ngexesha lenkqubo yoyilo. Oku kukuvumela wena kunye neqela lakho ukuba nibe namava okuba umthengi ebeya kwenza ntoni evenkileni okanye ngexesha lokungabhalwa kwebhokisi.
Okokugqibela, nangona uninzi lweendleko zokupakisha zakho zivela kwizikhongozeli, iibhokisi kunye neengxowa, khumbula iindleko ezinxulumene noyilo lwakho. Okukhona becacisa ngakumbi, kokukhona uya kuhlawula ngakumbi. Sebenza nabathengisi kuyo yonke iprojekthi - umyili, umshicileli, kunye nolungiselelo-ukukhusela ukupakishwa kwezithambiso ozifunayo ngexabiso onokuliphatha.
Ixesha lokuposa: Feb-01-2023