Njengomthengi, konke okufuneka ukwenze kukubonelela ngombala wePantone okanye uthumele isampuli kumenzi wereferensi.Kodwa ngaphambi koko, kufuneka uqonde ukuba umbala udlala njani indima ephambili kwi-cosmetic branding kunye nendlela yokukhetha uyilo olungcono.Ngeli nqaku, sinethemba lokukukhuthaza ngokwabelana ngolwazi malunga nokukhethwa kombala kwiukupakishwa kweebhotile zokuthambisa, kunye neengcebiso zobuchwephesha malunga nendlela yokudala uyilo lokupakisha olulodwa, izinto zokuqwalasela xa ukhetha umenzi, kunye nokunye.
Kwintengiso nakwintengiso, isayikholoji yemibala idlala indima ebalulekileyo.Abathengi baphenjelelwa ngumbala wepakethe yakho, onokuthi ubatsale okanye ubagxothe ekuthengeni urhwebo lwakho.Le nyani icace kakhulu xa kufikwa kwipakethe yezithambiso.Amaxesha amaninzi, kungenxa yokupakishwa okunomtsalane ukuba izinto zokuthambisa zonyuka kwixabiso kakhulu kwaye zifumane ixabiso lebhrendi.
Ukupakishwa kwayo nayiphi na imveliso kunamacandelo amabini, kwaye oku kusebenza nakwizinto zokuthambisa - inxalenye yokuqala yisitya esikhulu esibambe ukuzaliswa, njengalokhu: iibhubhu ze-lipstick, iibhotile ze-eyeliner, iibhokisi ze-eye shadow,iibhokisi zomgubo,njl. Okwesibini kukuba isikhongozeli sikholisa ukuba nephepha lokusonga kuphela okanye ibhokisi.Ukupakishwa okwesibini akuyomfuneko yokupakishwa kwezithambiso, kodwa uninzi lweempawu ezinkulu zinabo ukunyusa ukhuseleko lokupakisha okuphambili.
Ngoko ke, xa uhlahlo lwabiwo-mali lweenkonzo zokupakisha, kufuneka uqwalasele imiphumo yexesha elide lokukhetha izinto ezibonelelwa ngumenzi.Namhlanje, iChina yinkokeli yentengiso kwiimpompo yokupakisha yokuthambisa, kunye neenqanawa zamazwe ngamazwe ezikhonza imboni yobuhle kwihlabathi jikelele.Izikhongozeli ezenziwe ngamaTshayina zithunyelwa kumazwe angaphandle ziimveliso zaseMelika, eBritane naseMbindi Mpuma.
Ixesha lokuposa: Dec-01-2023