1. Iimpawu zenkcubeko yoyilo lokupakisha izimonyo
Ukupakishwa kweCosmeticuyilo oluneempawu eziqinileyo zenkcubeko yesizwe kunye nelifa lenkcubeko linokufikelela kwiimfuno zobuhle zabathengi basekhaya kwaye litsale umdla wabantu.Ke ngoko, umfanekiso wenkcubeko weshishini ubonakaliswa kwiuyilo lokupakisha lwezithambiso, kunye neempawu zenkcubeko zokupakishwa kwemveliso zinikezelwa, eziza kufaka amandla anamandla kwimveliso kwaye yenze ibe yodwa.
2. Isiphumo sophawu loyilo lokupakisha lwezithambiso
Isiphumo sophawu sibhekisa kwinto ethi iqaliswe zizinto ezingaphathekiyo zee-asethi ezaziwayo okanye ezinamandla kwaye zinokuzisa into entsha yoqoqosho kubanini okanye kubaqhubi bayo.Kubomi bemihla ngemihla, abanye abathengi bade “bangazithengi iibrendi ezingaziwayo”.Isizathu kukuba iimveliso ze-brand ziluphawu lomgangatho ophezulu kunye nodumo oluphezulu, ukudibanisa isitayile somoya kunye neempawu zeshishini, kwaye zinokuzisa ixabiso kunye nokuthembeka kubathengi.Xa abasetyhini bethenga izinto zokuthambisa, baxhomekeke ikakhulu kwiziphumo zebrand ukuqalisa ukuziphatha kokuthenga.Ukuba uphawu luyaziwa, nokuba abathengi abazange balusebenzise, baya kuthenga ngenxa yexabiso le-brand.Iimpawu zinokuba luhlobo lwenkolelo.Iimpawu ezaziwayo-kakuhle zizisa izithembiso zokhuseleko kubathengi kwaye zinokunceda abathengi bachonge kwaye bakhethe iimveliso.
Ukuphumeza isiphumo esilungileyo sophawu, ishishini kufuneka libonakalise ukudityaniswa okukhethekileyo kophawu, kungekuphela nje ukuseka umfanekiso owahlukileyo kunye nobuntu kodwa nokuphucula umgangatho wemveliso.Kumashishini, ukungeniswa ngempumelelo kolwazi olucacileyo lwebrendi kukwanenjongo yokuseka umfanekiso wenkampani kunye nokuphucula ixabiso elongezelelweyo kunye nokukhuphisana kweemveliso.Xa abathengi bethenga, baqala bazibone iimveliso zebhrendi kwaye bathembeke kunye neemvakalelo ezikumgangatho ophezulu, emva koko bonwabele amava omfuziselo wobuhle ngaphandle kokusetyenziswa kwemveliso.Apha kulapho umtsalane wesiphumo sophawu ilele.Umfanekiso weempawu zokuthambisa ubukhulu becala ujolise ngabasetyhini, kwaye inkcubeko yophawu kunye noyilo lokupakisha lukwayimilinganiselo ebalulekileyo abathengi ababhinqileyo abayihoyileyo.
3. Iimpawu zobuntu zeuyilo lokupakisha lokuthambisa
Okubizwa ngokuthi "ubuntu" ngumbono ojoliswe ngabantu, obonisa imvakalelo, ubomi, umdla, kunye nobuntu obufakwe ngabaqulunqi kwimisebenzi yoyilo, kwaye izinto zomntu zinikezelwa kwifom kunye nomsebenzi wezinto zokuyila.Nika ingqalelo ekusetyenzisweni kweemvakalelo kubathengi, sebenzisa imo yangaphandle yemathiriyeli ebambekayo ukuvakalisa kunye nokuthwala isondlo seemvakalelo, kwaye usebenzise oku njengenkuthazo yokuyila yoyilo lwemveliso, ukuze imisebenzi ikwazi ukuhlangabezana neemfuno ezimbini zabathengi ngokomoya kunye neemvakalelo. ."I-Humanization" igxininisa intlonipho kunye nokunyamekela kobuntu kwindalo yomntu ekuyilweni, kunye neemfuno zabantu ziyaqhubeka nokukhuthaza ukuphuhliswa koyilo kunye nokubonelela ngempembelelo yokudala ukuyila.
Iimpawu zobuntu zoyilo lokupakisha izithambiso zifakwe kwifom kunye nomsebenzi woyilo.Ngokumalunga noyilo lwemilo, iresonance yabantu ngokwasengqondweni kunye namava anamandla eemvakalelo ayavuselelwa.Ngokumalunga nezinto ezisebenzayo, phuhlisa kwaye ugrumbe ukwenza iimveliso ezilungele ukusetyenziswa ngabantu.Kuphela indibaniselwano yomsebenzi wemveliso kunye nefom yezinto ezinokubonisa ingcamango yoyilo lomntu equlethwe kwimisebenzi yoyilo lokupakisha.
Ixesha lokuposa: Jun-30-2023